Tom Ravenscroft: What is Lynk & Co's European plan?
Alan Visser: Our plan has always been China, Europe, US, and that is still the case. We launched at the end of November in China and did our
120,000 sales last year, which made us very proud.
Our plan is to launch in Europe mid next year, starting in Amsterdam. Our distribution model is that we have fixed stores in 10 locations,
the first being Amsterdam. They will be relatively small, around 300-square-metre lifestyle shops. Not at all like Tesla, which for us is a city dealership.
For us it will be lifestyle with maximum one car and at nights you have events, and on top of that we have 20 pop-up stores that travel around.
These will be in container trucks that drive around between city and will be our advertising as well. That will start at the end of 2020.
We officially start in Amsterdam, but as we are an online brand, if someone in Madrid wants to become a member that is entirely possible.